Another Entrepreneurship Project of the Whitman School of Management

"Don't you dare underestimate the power of your own instinct."
-Barbara Corcoran,
(2012 Keynote Speaker)

Shelly Terzolo

The Terzolo Financial Group

Tell us about your greatest challenge and how you overcame it:

My greatest challenge was changing my career. I formerly worked in administrative and management positions at professional servcies firms and decided to be entrepreneurial. I studied, sat for licensing exams and entered into the world of financial services.

However, studies, licensing exams and a decision to be entrepreneurial, were just a part of the journey. I had to gain the confidence to meet with clients, I had and have to continually challenge myself with new information, and I needed the inner strength to keep going even when the business was budding.

What advice do you have for other women entrepreneurs or aspiring entrepreneurs?

If you are working your passion, what you really believe in, don't just measure your success by financial gains, but by each meeting, each presentation, each phone call made. By having non-financial goals, and challenging yourself to stretch month by month, the financial success should follow.

Key take-aways from your experience with the WISE Center or Symposium:

Attending the WISE Symposium has been one of my "must do" each year for several years. The Symposium has outstanding national speakers who inspire with their stories and who bring ideas to the areas where I am struggling. The Whitman School of Management professors provide amazing breakout sessions which take an academic approach to business plans, social network marketing and more, and the networking opportunities with other entrepreneurial women in Central New York is inspiring.

Any other information you want to share:

I surround myself with inspiring quotes, stories, and thoughts; I even listen to inspiring and positive music throughout the day to feed my mind with positive thoughts and the confidence I need to make that difficult call, to reach that goal. I need to believe in myself first before I can inspire a client to work with me.

My current inspiring quote:

"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do." --Pele

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WISE Women's Business Center

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Phone: 315-443-8693

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