Another Entrepreneurship Project of the Whitman School of Management

"Don't you dare underestimate the power of your own instinct."
-Barbara Corcoran,
(2012 Keynote Speaker)

Janelle Fields

JFields Marketing

Tell us about your greatest challenge and how you overcame it:

Launching a new business after years out of the paid work force meant I had to learn on many fronts at the same time. I reached beyond my comfort zone to develop crucial networking contacts; I faced a steep learning curve to master best practice techniques in my field; and I was challenged to learn the core principles of running a business with no prior business experience.

Now, four years later, I've had a steady stream of clients and am earning close to my goal for this stage. This has happened because I never stopped moving forward; reaching out to others and learning everything I could possibly learn. If I can do it, anyone can.

What advice do you have for other women entrepreneurs or aspiring entrepreneurs?

Always keep moving forward. Take little steps to build your business every day.

Don't be afraid to reach out for help, and network all you can with different types of groups.

Work in your strengths, outsourcing services not in your strengths sooner than later. Say to yourself: "I know what I can do. What's more important is what should I do?"

Key take-aways from your experience with the WISE Center or Symposium:

The WISE Center has been a source of connections and support to help me build my business. I encourage woman business owners of all types and size to contact Joanne and her staff at the WISE Center to take advantage of their many resources. Attending the annual WISE conference in April is a great way to be inspired and energized by the topics, speakers and hundreds of other women business owners who attend.

Any other information you want to share:

: I've learned to practice the discipline of being grateful for all things that come my way, whether good or bad. Everything can be used for good eventually if you have the right attitude and look for opportunities in the challenge.


Business website :

email address :

WISE Community

Let's Get Social!

WISE Out & About

Contact Us:

WISE Women's Business Center

The Tech Garden
235 Harrison Street
Syracuse, NY 13202
Phone: 315-443-8693

Hours of Operation:
M-F 8:30am-5:30pm
Wednesday Evenings & Saturdays by appointment